Strategy

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The chemical industry is a vital and dynamic sector, intricately linked to nearly every aspect of our lives. It plays an essential role in our daily routines and forms the foundation of almost all industries. Driving our motivation is the opportunity to support our customers’ green transformation, which will serve as a cornerstone for achieving sustainable and profitable growth.

We believe in promoting eco-friendly products to live and let all live in a cleaner, greener and safer environment. Let us work together to preserve the nature for the generations to come.
We, Menachery Chemicals Private Limited with the backup of technology and technical know-how from established international industry specialists to provide world-class chemicals, paint and coating products.

Mr. Binoj Lonappan

Managing Director,
Menachery Chemicals Pvt. Ltd.

Focused on Performance

We engineer every product to perform under real-world conditions. Our coatings are designed to withstand India’s diverse weather patterns, surface conditions, and daily wear and tear. Whether it’s exterior protection from harsh UV rays or interior finishes that resist stains and moisture, our focus is on delivering consistent quality. Each batch goes through strict quality checks to ensure safety, durability, and long-lasting aesthetic appeal. The goal is simple build trust through reliable performance.

Customer-Centric Approach

Our customers are at the heart of everything we do. From first-time homeowners to professional contractors, we aim to understand their needs and offer solutions that are practical, easy to apply, and built to last. We develop products based on real user feedback and continually improve them to solve everyday problems from quick drying time to enhanced stain resistance. Our support doesn’t end at purchase. We back every product with technical guidance, application support, and service to ensure satisfaction at every step.

Sustainable Growth

Growth for us means moving forward with responsibility. We continuously upgrade our systems, improve production efficiency, and innovate with low environmental impact in mind. Our range of water-based, low-VOC paints reflects our commitment to healthier living environments and a greener planet. We also invest in R&D to develop eco-conscious formulations that meet both local and global environmental standards. Sustainability isn’t just a policy it’s built into our process, product, and purpose.

Strengthening Our Network

Behind every successful product is a strong distribution network. We invest in our dealer partners, retail outlets, and regional offices to ensure every customer, no matter where they are, has access to the same quality experience. Our training programs equip dealers and applicators with product knowledge, application techniques, and troubleshooting skills. This ensures that the end user receives consistent service, professional application, and timely support building brand loyalty and customer confidence across all markets.

Our financial targets

CAGR

40-50 %

EBITDA before special items 2028

€10bn-€12bn

EBITDA before special items 2028

€10bn-€12bn