Our Strategy

The paints and chemical industry is a great business to be in, connected to almost everything. It is an essential part of our daily lives and at the root of almost all industries. Enabling our customers’ green transformation is the source of our motivation and will be the key driver for our profitable growth.

We will simplify and accelerate how we get things done – for example by sharpening roles, by establishing flatter hierarchies, and by dissolving the regional dimension of our organizational structure. To improve our performance, we will further increase the entrepreneurial freedom of our businesses – and with it their accountability for business success. Harnessing AI across the company and in all functions will drive productivity, improve profitability and accelerate innovation.

We remain fully committed to our climate protection targets and the green transformation of our operations and product portfolio. Going forward, we will focus even more on products with sustainability attributes, where we see customer demand ramping up most. Building on the unique advantages and opportunities, we will increase volumes of recycled and bio-based feedstocks to drive Sustainable-Future Solutions and net-zero measures at scale.

We want to inspire our customers to make us their partner of choice. So that they’ll choose us every day as the paints and chemical company they work with and buy from. A trusted partner in creating their future success.

We will continue to be a company with a strong, broad portfolio of paints and chemical businesses. This is what we are known for. It’s also what makes us most relevant to customers globally, across a wide variety of industries.

Our product and process innovations allow our customers to innovate and grow in their respective markets. Our scientists and engineers make amazing things possible.

Our customers and their needs are at the center of everything we do. Everyone at Papillon strives to create the best experience for them. Everywhere, every day.

All our customers will transform their business models toward a lower CO2 and more circular world. At different speeds. With different priorities. Our ambition goes beyond making Papillon green: We will also enable the green transformation of our customers’ businesses. This will be the key driver for our profitable growth.