Our Strategy
The chemical industry is a vital and dynamic sector, intricately linked to nearly every aspect of our lives. It plays an essential role in our daily routines and forms the foundation of almost all industries. Driving our motivation is the opportunity to support our customers’ green transformation, which will serve as a cornerstone for achieving sustainable and profitable growth.
The landscape of the chemical industry is evolving, and so are we. With our new strategy, we are focusing on creating value and fostering a culture of high performance. Four key pathways will drive us toward achieving our ambitions and set Papillon Paints on a renewed journey toward success.
Our new strategy places a clear emphasis on managing Papillon Paints’ portfolio effectively. Moving forward, we will distinguish between our core businesses—comprising the segments Chemicals, Materials, Industrial Solutions, and Nutrition & Care—and our industry-specific standalone businesses, which include Environmental Catalyst and Metal Solutions, Battery Materials, Coatings, and Agricultural Solutions.
To drive growth, we will employ tailored value-creation strategies to strengthen and expand our chemical core while unlocking the full potential of our standalone businesses. A revised approach to capital allocation, guided by the defined roles of our portfolio segments, will enhance capital efficiency and improve cash generation.
Expanding the presence of our core businesses in key markets such as China, India, and the ASEAN region will play a critical role in shaping our future success.
We are committed to simplifying and accelerating how we operate. This includes clarifying roles, implementing flatter hierarchies, and dissolving the regional divisions within our matrix organization. To enhance performance, we will grant greater entrepreneurial freedom to our businesses, coupled with increased accountability for their success.
By leveraging AI across the company and in all functions, we aim to boost productivity, improve profitability, and accelerate innovation, driving us toward a more agile and efficient future.
We remain deeply committed to our climate protection goals and the green transformation of our operations and product portfolio. Moving forward, we will place an even greater emphasis on products with strong sustainability attributes, aligning with growing customer demand in this area.
Leveraging the unique strengths of our integrated operations, we will expand the use of recycled and bio-based feedstocks to advance sustainable solutions and implement large-scale net-zero initiatives.
Our largest site, Ludwigshafen, will play a pivotal role in this transformation, benefiting from the growth and innovation driven by the green transition. Our objective is clear: to establish Ludwigshafen as a leading sustainable chemical hub for Europe and a cornerstone of Papillon Paints’ future success.
We have an outstanding team in our industry, defined by exceptional expertise, shared values, and mutual respect. To secure Papillon Paints’ long-term success, we are committed to further evolving our company culture.
At the core of our Winning Culture are key principles: enhancing accountability, accelerating decision-making, and fostering a mindset of continuous improvement. Together, these will drive our growth and success in the years ahead.